Product Description

Use daily for clean teeth, fresh breath and healthy gums. This plant and mineral-based formulation contains antibacterial native Kanuka oil, with magnolia bark extract to support overall oral health.

• Cleans teeth
• Freshens breath
• Helps protect gums
• Naturally derived ingredients

Ingredients

• When developing our products, we check all our ingredients against international safety standards.
• If there’s ever any doubt about an ingredient’s safety, we look for an alternative.
• We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.

What we put in

• Aqua
• Lauryl Glucoside
• Calcium Carbonate
• Glycerin
• Xanthan Gum
• Mentha Piperita (Peppermint) Oil
• Kunzea Ericoides (Kanuka) Leaf Oil
• Eugenia Caryophyllus (Clove) Leaf Oil
• Menthol
• Xylitol
• Carrageenan
• Mentha Spicata (Spearmint) Leaf Oil
• Magnolia Officinalis Bark Extract
• Stevia Rebaudiana Leaf Extract

What we leave out

• Parabens
• Synthetic Dyes
• Triclosan
• Aspartame
• Sodium Saccharin

Performance

Natural essential oils of peppermint, spearmint, and clove leaf provide lasting, total mouth freshness.

Directions for Use

Brush at least twice a day after meals and follow with ecostore Mouthwash.

Recycle Your Tubes

Post the used toothpaste tubes back to us and we'll turn them into something useful (NZ only).

Safer for Our Environment

The ingredients in our toothpaste are suitable for your septic tank and are safer for the environment. With proper greywater systems in place, the water from your basin can safely be re-used on your flower gardens, lawns and trees.

Sustainable Manufacturing

Made in New Zealand by our ISO9001 certified and trusted manufacturing partner to meet international regulations.

Net Weight: 100g

KINDER TO THE PLANET

From ingredient sourcing to our own Toitū net carbonzero certified factory and renewable sugar plastic packaging, we’re kinder to the planet at every step – and constantly improving our processes to save energy and resources, and reduce waste. We choose biodegradable plant and mineral-based ingredients over petrochemicals. Each product is also compatible with septic tanks and greywater systems.

CRUELTY FREE

Our products proudly carry the logo of the world’s largest animal rights organisation, PETA. We’ve signed their statement of assurance verifying that we do not conduct or commission any animal testing on our ingredients, formulations, or finished products and pledge not to do so in the future. Instead, we carry out extensive in-house testing and large-scale consumer testing of our products to make sure our customers love them as much as we do.

In China, where animal testing for some cosmetics products is required, all of our affected body care products are sold online. This means we’re not required to test on animals – these body care products won’t be available in physical stores in mainland China as long as animal testing is required there. We will not change our stance on animal testing for sales.

GE / GMO FREE

None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with many organisations that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our dishwasher powders, dish tablets and laundry products are derived from genetically engineered micro-organisms. Many eco products use enzymes made this way because there are simply not enough naturally occurring enzymes to fill the demand.